Defining design (inflation remix)

“Design is problem solving. If you have a problem, design solves it. Everything worth doing involves solving a problem so everything is design and design is everything. You can’t do design without designers so designers need to be involved in every problem.

“Everything is an experience—we can’t do something without experiencing it. Anyone who uses our product is a user and everything they do is an experience. Therefore everything to do with the design of any product or service that has users must be user experience design and user experience design is also the design of everything. So all designers are user experience designers and user experience designers should be involved in every part of everything.”

I hope that clears things up. 

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