blog.edeverett.co.uk

Category: UX

  1. Checkout experience design principles

    By the time a customer is on a checkout page the design has one job: taking their money. Having worked on a few checkouts for major ecommerce sites this is a collection of design principles I’ve learnt, borrowed and stolen. Each may or may not apply to your design, customers, clients or products so as ever apply […]

  2. A theory of unicorns

    There’s a conversation in the design community about the existence of unicorns. “Unicorns” are designers that can expertly cross disciplines and take on all the design and front-end coding skills needed to deliver a project. They are either mythical or legendary depending on which camp you are in. The “unicorns are mythical” camp say “it […]

  3. Defining design (inflation remix)

    “Design is problem solving. If you have a problem, design solves it. Everything worth doing involves solving a problem so everything is design and design is everything. You can’t do design without designers so designers need to be involved in every problem.”

  4. Low information experiences

    “Low information rationality is a social theory that states that people are information consumers with limited benefits and time for processing and understanding information. … Simply put, it does not make sense for the average individual to develop in depth understandings of most issues.” Low information rationality started as an idea to explain how people behave when […]

  5. Thoughts on designing for security fatigue

    I can’t remember where, but several years ago I read something along the lines of the usability of a website being as if the user was carrying a bucket of water, every time they came across a usability hurdle they’d spill a bit of water; when the bucket was empty they’d leave your site in […]

  6. Undesigning the password strength indicator

    Updated 30/12/2013 It’s a small unloved corner of the web but I’ve never seen a password strength indicator that I’m happy with. They all seem to be over-designed. A quick Google image search just returns huge amounts of ugliness, and a Dribbble search shows much the same but with more pixel-polish. The standard design pattern […]

  7. Being excited by boring technology

    “We’ve reached an age where this stuff is technologically boring enough to be socially interesting.” — Clay Shirky Back when I worked as a web designer and front end developer my default browser was IE6. Yes I hated it as much as everyone else, but it was what most people used so it was what […]

  8. What being a criminal* taught me about UX

    A few years ago, in a land not very far away, my commute to work involved cycling to work along a bike path that went over a bridge. As the bridge was shared with pedestrians there were “cyclist dismount” signs. Normally I didn’t dismount but rode slowly at walking pace. One day there was a […]

  9. Dissatisfaction amplification—or “How users bear a grudge.”

    Some design improvements to a client’s order journey went live recently and they show some interesting statistics.* The first is that there was a 12% like-for-like increase in conversion, which totals about £7 million of extra sales per year. I’m obviously proud to have worked on a project that has results like that and it’s […]

  10. Why conversion is critical for UX

    This morning Jared Spool tweeted: Conversion rate’s big crime is it focuses purely on pressing the purchase button, independent of the quality of the experience. And: It’s easy to optimize for conversion rate while sacrificing a great experience. Conversion [does not equal] Delight. This mildly irritated me and we ended up exchanging tweets (shown below), […]